When it comes to digital marketing, too many people consider “search” to be one big bucket. Search engine optimization (SEO) and pay-per-click (PPC) marketing both have to do with search engine results pages (SERPs), so they can be grouped together and treated the same. Right? Seems rational. But, here’s the thing: that assumption is a...
PPC Campaign Restructure Fuels Massive Year-Over-Year Climb
A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com and Portent Rev Up Organic Traffic and Revenue
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
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Featured Blog Posts
A small sampling of expert advice and insight from Portent's blog.
Several years ago, the Portent SEO team developed a very useful Chrome Extension called the SEO Page Review. It was created by a very technically-minded SEO specialist and now Portent alum, Ken Colborn. Because it has been almost five years since its conception, I felt it was time for a refresh. What is Portent’s SEO...
A guide to blending data sources in Google Data Studio and tips I’ve learned along the way to resolve common issues. As a Google Data Studio (GDS) user, you’ve most likely already delved into the data blending feature. You’ve surely relished in its powerful capabilities to combine and calculate metrics across data sources with a...